| The Colbert Report | Mon - Thurs 11:30pm / 10:30c | |||
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The video covers how we are becoming a sharing economy with websites like Wikipedia. These sites are free and content is constantly added by users, and the only one that benefits is the company (financially). In today's society young children are being turned into "criminals" because the constantly make illegal downloads everyday, which are shared with a lot of other people. It is said that the outdated copyright laws are to blame.
This relates to advertising because content is created and must be original. If not, there will be issues when it comes to using someone's ideas or content. It is a must to know the rules and regulations of copyrights when working in advertising. If not followed, a brand, lablel, company, or ad agency can be terribly affected.
The outside source I chose limewire.com. This is a site where anyone can download the program for free and illegally download and share video and music files. I think this is a good source because you can actually go and see what is being done. I actually know how it works and I can see how a lot of children wouldn't think that what they are doing is illegal. I think that if it is a major issues, it should be taken more seriously and strictly enforce copyright laws.
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