Copyright Laws

This week we familiarized ourselves with copyright laws. Though lots of the information was known to me this was still a very important lesson. Beyond my expectations, I found that I learned some things that I did not know. I realize now why things that are not tangible cannot be copyrighted. One thing that was presented to me that I had no idea about was the concept that teachers are not allowed to bring a video in to class from home and show it to their class because it violates copyright laws. That was strange to me and to this day I still do not understand why. We also learned a little about Creative Commons, a group that seeks to help people edit copyright laws on certain things that seem faulty. This group can be really helpful I think, especially with the rising idea of better creations of original works between artists both musically and artistically.

The Creative Commons might be really helpful in my field of advertising because this is a field that can easily be violated by others not applying to copyright laws or violate the laws themselves without even trying to. This lesson was very important because by knowing the information presented, I can protect the work of myself, company and clients from copyright violations.

Since this is such and important issue, here is a link to an article from IndependentDealer about the importance of copyright laws in advertising and marketing.http://www.independentdealer.com/marketing/marketing3.asp

Digital Storytelling

This week we did some things with Digital Storytelling. This is something that is very useful in society. Now in times people love to take pictures and videos to capture some of the most memorable times they experience, and digital storytelling is a way to keep up with those memories and make them come to life. By using digital storytelling you can tell stories to people through pictures, audio, texts and so forth. It is very easy to do and once the pictures come together the story created is unforgettable.

Digital storytelling is detrimental to the field of Advertising because it can be used to both create and effective ad or teach others how to do so. It can also be used to get the attention of others and draw them to your concept. By simply talking about an idea, product or brand can bore a consumer or client that is interested in your ad agency but if you use digital storytelling they will a lot more likely to hear you out and understand your idea.

Click here to view an example of a digital storytelling project that a girl created about an advertising internship that she did. She was really able to show us her experience rather that just talk or write about it.

Visual Litercay

This week we learned about the benefits of visual literacy and how to use photoshop. I used photoshop in high school but I was very excited about using it in class because I had forgotten how to use some of the assets. Photoshop can really help you to create the perfect picture. Though the activity we demonstrated with was not the best it really helped to prepare us for a big assignment coming up. We also learned a little about iMovie. I am looking forward to what is coming up in class with these programs in the future.

Visual literacy will be very beneficial in the world of Advertising. It is a lot more successful to create a creative concept when others can actual see what you are trying to say. Also it sets a standard for creating any type of media. It can be helpful for TV, newspaper, internet and so forth. People seem to react better to things they can actually see and make perceptions about.

Here is a link to some videos and commercial examples the use visual literacy to advertise about different things.

Web 2.0

This week we familiarized ourselves with some Web 2.0 applications. Web 2.0 allows Internet users to control what they see on the Web. There were so many applications and lots of them were new to me. I found lots of applications that I like and that would be useful to me. One of the apps that was very cute to me was the Kideos app. I liked this app because it is basically YouTube for children. Considering the fact that I have lots of young cousins I found this very appropriate for their use because all of the videos are monitored and safe for children unliked some of the content on YouTube. Feel free to check it out. http://kideos.com/

I am planning on being in the the field of advertising so lots of these apps will be useful to me because I can use them to see what consumers like, therefore I know exactly how to target them.

Though I chose to give a link to this particular app there are many more available and related to all types of fields and career choices.

MAC OS X

This week we learned how to use Mac computers and other educational technology. From familiarizing ourselves with the main screen to learning how to locate and save files, the presentation taught it all. This was a very fortunate situation for me because prior to this point I was very unfamiliar with MacBooks and how to use them. All of the information was very new to me, however it is not that hard for me to learn something that is related to computers because I am pretty good with them. Though Macs and PCs have some similar features, many of the Mac features are a little better in my opinion. The tutorial did not cover how to operate all of the features, but there were commercials available in the presentation that highlighted and touched on each feature in comparison to PCs. They were really funny



Being an Advertising major it is very possible that I will have to use Mac computers so this lesson was very beneficial to me. Macs have many creative features which is important in the field of advertising. I still have a lot to learn about Mac computers in order to be successful in my field, however this was a great start.



MacBooks are very creative and many ad agencies use them. Here is a link to an article on MacDaily about an ad agency using Macs to create a PC ad.

Homework: Podcasting

Since we learned about digital storytelling, I decided to do my sound podcasting assignment about how I did my digital story. It was very easy to do and I realized that podcasting could be very useful in a career in Advertising. Sound can be used to explain all of the creative ideas used in your advertisement. It can be used to also keep your clients informed on the progress that you are making with their advertisement, because people like to be informed about how their projects are coming along. There are a number of other ways sound can be used, but those were just a few ways.

Here is my podcast